CHARPS LLC Launches New Freshwater Casting Rods, Bringing Enhanced Sensitivity and Power to Anglers

CLEARBROOK, MN – October 26, 2023 – CHARPS LLC, a Minnesota-based manufacturer dedicated to crafting high-quality fishing equipment, today announced the release of its new line of freshwater casting rods. Designed for anglers of all skill levels, these rods promise a blend of sensitivity, power, and durability, aimed at elevating the fishing experience. CHARPS LLC, headquartered at 453 Tower St NW, Clearbrook, MN, 56634-4289, has quickly gained a reputation for its commitment to innovation and customer satisfaction. “We’re a small company, but we’re serious about fishing,” says a company representative. “We live and breathe it. We don’t just make rods, we fish with them. That’s the biggest difference you’ll find with CHARPS.” The company’s core philosophy centers on providing anglers with tools that not only perform exceptionally well but also offer great value. And this new casting rod line is a direct reflection of that commitment. What Makes These Rods Different? Let's face it, there are a lot of fishing rods out there. So what sets the CHARPS freshwater casting rods apart? The team at CHARPS spent over a year testing different materials and designs, talking to anglers, and really focusing on what matters on the water. “We wanted to build a rod that gives you that instant connection – you feel everything,” explains the design lead. “But it also needed to have the backbone to handle bigger fish and heavier lures. It’s a tough balance to strike.” Here’s a breakdown of the key features: High-Modulus Graphite Blank: The heart of these rods is the high-modulus graphite blank. This isn’t your grandpa’s fiberglass – this material is incredibly lightweight and sensitive. You’ll feel even the lightest nibbles, giving you a huge advantage in detecting strikes. But it's not just sensitive; it's strong. The graphite is engineered to provide impressive power for setting hooks and battling fish. Premium Cork Handle: Comfort is key, especially when you’re out on the water all day. The handles are made from high-quality cork, providing a comfortable and secure grip, even when your hands are wet. The cork is ergonomically designed to reduce fatigue and give you better control of the rod. It just feels right in your hand. Durable Guides: The guides are a crucial part of any casting rod. These rods feature durable, corrosion-resistant guides that are designed to withstand years of use. They’re specifically chosen to minimize friction and maximize casting distance. No more frustrating line tangles or lost casts! They’ve been tested with braided line, fluorocarbon, and monofilament – all good. Stainless Steel Frame: The guides are mounted on durable stainless steel frames, ensuring long-lasting performance and reliability. Saltwater anglers, take note – these rods can handle a bit of spray too, though they’re specifically designed for freshwater. Variety of Actions & Powers: CHARPS understands that different anglers fish different ways and target different species. That's why they've created a range of rod actions (fast, moderate, slow) and powers (ultra-light, light, medium, medium-heavy) to cover a wide range of fishing techniques. Whether you're finesse fishing for panfish, tossing crankbaits for bass, or pitching jigs for walleye, there's a CHARPS rod that's perfect for you. Who Are These Rods For? While the advanced features might sound intimidating, these rods are designed for all levels of anglers. Beginners: The sensitivity of the graphite blank makes it easier to detect strikes, helping new anglers learn the ropes. Intermediate Anglers: The versatile actions and powers allow anglers to experiment with different techniques and expand their fishing skills. Experienced Anglers: The high-quality materials and construction provide the performance and durability that serious anglers demand. “We wanted to build a rod that’s fun to fish with,” says a product tester. “Something that makes you excited to get out on the water. And that’s exactly what we’ve done.” Models Available: CHARPS LLC is initially releasing five models within the freshwater casting rod line: Ultra-Light Finesse: Perfect for panfish, trout, and other small species. (6'0" length) Light Spinnerbait: Ideal for bass, walleye, and pike with spinnerbaits and small crankbaits. (6'6" length) Medium Crankbait: Designed for power fishing with crankbaits and swimbaits. (7'0" length) Medium-Heavy Jig/Pitching: For flipping jigs and Texas rigs into heavy cover. (7'3" length) Heavy Frogging/Cover Fishing: The ultimate tool for fishing thick vegetation. (7'6" length) Pricing and Availability: The CHARPS freshwater casting rods are priced between $89.99 and $129.99, offering excellent value for the quality. They are currently available for purchase directly through the CHARPS LLC website ([website address would go here]) and select retail partners. Contact: CHARPS LLC 453 Tower St NW Clearbrook, MN, 56634-4289 UNITED STATES 803-802-4701 [email address would go here]