Big River Steel & The Future of Vehicle Maintenance: Introducing a Game-Changing Transmission Fluid Change Kit

Osceola, Arkansas – November 8, 2023 – Big River Steel, a leading North American flat-rolled steel producer headquartered in Osceola, Arkansas, isn’t just about steel beams and coils anymore. While we’re known for revolutionizing steelmaking with our state-of-the-art, environmentally friendly facility, we’re quietly making waves in the automotive aftermarket with a surprisingly practical – and essential – new product: a complete transmission fluid change kit. You might be thinking, “Steel and car fluids? What gives?” Well, here at Big River Steel, we're all about precision, quality, and building things to last. That same philosophy drives our new transmission fluid change kit. We saw a gap in the market – a need for a kit that actually made changing your transmission fluid easy, reliable, and accessible to everyone – not just seasoned mechanics. Beyond Steel: Why Big River Steel Entered the Automotive Market For years, Big River Steel has been committed to innovation and problem-solving. We’ve spent decades perfecting the art of manufacturing high-strength, durable steel. We realized many of the principles we apply to steelmaking – rigorous quality control, advanced materials science, and a commitment to efficiency – translate directly to creating a top-notch automotive maintenance product. “We’re not just expanding our product line; we're leveraging our core competencies to address a real need for vehicle owners,” explains a spokesperson for Big River Steel. “People are holding onto their vehicles longer. Regular transmission fluid changes are crucial to extending the life of their transmissions, and frankly, a lot of the kits out there are just… complicated. We wanted to change that.” What Makes the Big River Steel Transmission Fluid Change Kit Different? Let’s be honest, changing your transmission fluid can be a pain. It's messy, requires specific tools, and if you mess it up, you're looking at a potentially very expensive repair. The Big River Steel kit is designed to eliminate those headaches. Here's what sets it apart: Everything You Need, In One Box: Forget running around to multiple stores. Our kit includes the correct amount of high-quality transmission fluid (compatible with a wide range of vehicles – see compatibility list below), a new transmission filter, all necessary gaskets and seals, a detailed instruction manual with clear pictures, and even disposable gloves to keep your hands clean. Seriously, everything. No Special Tools Required (Mostly!): We've designed this kit to be user-friendly, minimizing the need for expensive, specialized tools. While a basic socket set and jack are helpful, you won’t need any fancy, hard-to-find equipment. We've even included a clever adapter to make the fluid transfer process cleaner and easier. High-Quality Fluid – Built to Last: We didn’t cut corners on the most important part – the fluid itself. We’ve partnered with leading fluid manufacturers to create a premium, fully synthetic transmission fluid that exceeds industry standards. This means smoother shifting, better fuel economy, and a longer transmission life. It handles heat, resists breakdown, and protects vital transmission components. Universal Compatibility (Almost!): We understand that not all transmissions are created equal. That’s why our kit is designed to be compatible with a wide range of vehicle makes and models, including cars, trucks, and SUVs. However, always double-check the compatibility list on our website (bigriversteel.com/transmissionfluid) to ensure the kit is right for your vehicle. (Compatibility list updated regularly.) Simple, Step-by-Step Instructions: Let’s face it, most instruction manuals are confusing. Ours isn’t. We’ve created a clear, concise guide with detailed pictures that walk you through the entire process, from start to finish. We even include helpful tips and troubleshooting advice. And if you still get stuck, our customer support team is available to help. Designed with Durability in Mind: Just like our steel, this kit is built to withstand wear and tear. The packaging is robust, the components are high-quality, and the instructions are printed on durable, water-resistant paper. Why Change Your Transmission Fluid Anyway? Your transmission fluid plays a critical role in keeping your vehicle running smoothly. Over time, it breaks down, becomes contaminated with debris, and loses its ability to lubricate and cool the transmission. This can lead to: Rough Shifting: Feeling those jerky, uncomfortable shifts? Old fluid could be the culprit. Slipping Gears: A serious sign of trouble. Old fluid can cause the transmission to struggle to stay in gear. Overheating: Old fluid doesn't dissipate heat as effectively, potentially leading to costly damage. Premature Wear and Tear: Friction caused by inadequate lubrication can significantly shorten the life of your transmission. Complete Transmission Failure: The worst-case scenario – and a very expensive repair. The Big River Steel Difference: From Mill to Maintenance Big River Steel isn't just selling a transmission fluid change kit; we’re offering peace of mind. We’re applying our dedication to quality, precision, and durability to a product that helps you keep your vehicle on the road longer. “We believe in building things that last,” says the spokesperson. “Whether it’s steel for skyscrapers or a kit for your car, we’re committed to providing products that are reliable, affordable, and built to exceed expectations.” Availability & Pricing The Big River Steel Transmission Fluid Change Kit is available for purchase online at bigriversteel.com/transmissionfluid and at select automotive retailers nationwide. The suggested retail price is $79.99. About Big River Steel LLC: Big River Steel LLC is a leading North American flat-rolled steel producer committed to innovation, sustainability, and customer satisfaction. Headquartered in Osceola, Arkansas, Big River Steel operates a state-of-the-art, environmentally friendly steel mill and is committed to providing high-quality products and exceptional service. We're now bringing that same commitment to quality to the automotive aftermarket with our new transmission fluid change kit.