CHARPS LLC Launches New Freshwater Casting Rod – Built for the Weekend Warrior & Serious Angler Alike

Clearbrook, MN – October 26, 2023 – CHARPS LLC, a Minnesota-based company dedicated to crafting quality fishing gear, today announced the release of its new freshwater casting rod. Designed with both the casual weekend angler and the dedicated tournament fisherman in mind, this rod aims to deliver performance, durability, and value. “We’re a small company, but we’re passionate about fishing,” says a representative from CHARPS LLC. “We’ve spent the last year really focusing on what anglers need in a freshwater casting rod – something that feels good in your hand, casts a mile, and can handle whatever you throw at it. We're located right here in Clearbrook, Minnesota, and we’re proud to bring a genuinely good fishing rod to the market.” What Makes This Rod Different? Let's be honest – there are tons of freshwater casting rods out there. So what does the CHARPS rod bring to the table? It boils down to a few key things. First, it's built tough. We're not talking about flimsy gear here. The rod features a high-modulus graphite blank – which means it’s lightweight and strong. This isn’t just marketing speak; the graphite construction gives the rod incredible sensitivity, so you can feel even the lightest bites. It can handle everything from bass and walleye to pike and musky – though we recommend checking the specific power and action for your target species (more on that below!). We’ve used quality guides and a durable reel seat to ensure it can withstand seasons of use. Second, it’s designed for performance. The rod isn't just strong; it casts. The blank's design promotes longer, more accurate casts, letting you reach those fish that are holding just a little bit further out. We've paid attention to the details – things like guide placement and blank taper – to optimize casting distance and accuracy. It’s a rod that’ll help you cover more water and, ultimately, catch more fish. Third, it's built for comfort. Let's face it, you'll be holding this rod for hours. That's why we’ve focused on ergonomics. The handle is designed to fit comfortably in your hand, even after a long day on the water. It's not just about comfort, though; a comfortable grip also gives you better control and accuracy. Digging into the Details: Power and Action So, what exactly are the specs? The CHARPS freshwater casting rod is currently available in a range of powers and actions to suit different fishing styles and target species. Power: We're offering Medium, Medium-Heavy, and Heavy power options. Medium: Great for lighter lures and smaller species like panfish or smaller bass. Medium-Heavy: The all-around workhorse – perfect for bass, walleye, and pike. This is the rod most anglers will find the most versatile. Heavy: Designed for larger fish and heavier lures – think musky, catfish, or fishing deep structure. Action: You can choose between Fast and Moderate actions. Fast Action: The tip bends primarily near the tip, giving you excellent sensitivity and quick hooksets. This is ideal for techniques like jigging, Texas rigging, and fishing with single hooks. Moderate Action: The bend extends further down the rod blank, providing more forgiveness and better for crankbaits, spinnerbaits, and covering water quickly. It also helps with fighting larger fish by cushioning the line. Each rod is approximately 7’0” long – a great all-around length for casting distance and accuracy. We've carefully considered the guide material and size to optimize line flow and reduce friction, contributing to longer casts and better lure presentation. Who is this rod for? Honestly? Pretty much anyone who enjoys freshwater fishing! We designed this rod to be accessible to anglers of all skill levels. Beginner Anglers: The rod is easy to cast and forgiving, making it a great choice for those just starting out. Weekend Warriors: If you enjoy hitting the lake on the weekends, this rod will give you the performance and durability you need. Serious Anglers: The rod's sensitivity and power will appeal to experienced anglers who demand the best from their gear. Bass Fisherman: A versatile choice for Texas rigs, jigs, crankbaits, and topwater lures. Walleye Anglers: Perfect for jigging, rigging, and casting crankbaits. Pike & Musky Hunters: The heavier power options can handle these toothy predators. About CHARPS LLC CHARPS LLC is a privately owned company based in Clearbrook, Minnesota. Founded by a team of avid anglers, we are dedicated to designing and manufacturing high-quality fishing gear that delivers performance, durability, and value. We believe that everyone should have access to affordable, reliable fishing gear, and we're committed to providing just that. We’re a small operation, and we pride ourselves on customer service – we want you to be happy with your purchase. You can reach us directly at 803-802-4701 or through our website (currently under development). We are proud to be a Minnesota company and support the local economy. Availability and Pricing The CHARPS freshwater casting rod is available for purchase starting November 15, 2023, through select retailers and online. The MSRP is $99.99. For more information, please visit our website (coming soon) or contact us directly. We’re confident that this rod will become your go-to workhorse for all your freshwater fishing adventures. Tight lines!