Big River Steel's New Transmission Fluid Change Kit: Keeping America Moving
Osceola, Arkansas – October 26, 2023 – Big River Steel, a leading North American flat-rolled steel manufacturer based in Osceola, Arkansas, today announced the launch of its new Transmission Fluid Change Kit, a complete solution for vehicle owners looking to maintain optimal transmission performance. While known for its steel production serving industries like energy, infrastructure, and agriculture, Big River Steel is diversifying, leveraging its materials science expertise into automotive aftermarket products. “We’re not just a steel company anymore,” says David Stickel, Vice President of Strategic Initiatives at Big River Steel. “We’ve been quietly working on expanding our product portfolio, and this transmission fluid change kit is the first step. It combines our understanding of material durability with a real need in the automotive market – easy, reliable maintenance.” Why Transmission Fluid Matters & What's In the Kit Let's face it, most folks don't think about their transmission fluid until something goes wrong. But that fluid is crucial. It keeps everything running smooth, cools things down, and protects the parts inside. Ignoring it can lead to costly repairs down the road. Think slipping gears, rough shifting, or even complete transmission failure. Regular changes, typically every 30,000 to 60,000 miles depending on your vehicle and driving habits, can really extend the life of your transmission. “A lot of people are intimidated by transmission fluid changes,” explains John Miller, Big River Steel’s Product Development Manager. “They think it’s complicated, messy, and requires special tools. We designed this kit to be as user-friendly as possible.” The Big River Steel Transmission Fluid Change Kit includes everything you need to tackle the job yourself, even if you’re not a seasoned mechanic. Here’s what you get: High-Quality Transmission Fluid: The kit features a fully-synthetic, multi-vehicle transmission fluid formulated to meet or exceed the requirements of most automatic transmissions. It’s designed for smooth shifting, improved fuel efficiency, and extended transmission life. We’re using a premium base oil and a special additive package to provide superior protection against wear, oxidation, and corrosion. Drain Pan: A sturdy, high-capacity drain pan to catch the old fluid without making a mess. It’s made from a durable, chemical-resistant plastic that will last for years. Funnel: A flexible funnel designed to fit into the transmission fill tube, making it easy to add the new fluid without spilling. Wrench: A correctly sized wrench to open the transmission drain plug. No more fumbling around looking for the right tool! Gloves: A pair of nitrile gloves to keep your hands clean. Nobody likes greasy hands! Step-by-Step Instructions: A clear, concise instruction manual with detailed diagrams and photos. We’ve broken down the process into simple steps that anyone can follow. We even have a QR code linking to a helpful video tutorial online. Proper Disposal Bag: A sealable bag for disposing of the used transmission fluid responsibly, in accordance with local regulations. Big River Steel: From Steelmaking to Automotive Care Big River Steel is known for its modern, technologically advanced steel mill. The company invested heavily in a state-of-the-art facility that utilizes electric-arc furnace technology, which is more environmentally friendly than traditional steelmaking methods. That commitment to quality and innovation carries over into their new product lines. “We’ve built a reputation for producing high-quality steel products that meet the demanding needs of our customers,” says Stickel. “We’re now applying that same level of commitment to the automotive aftermarket.” The company's expertise in metallurgy and materials science played a key role in developing the transmission fluid formulation. They worked with leading chemists and engineers to create a fluid that provides superior protection and performance. The packaging itself is also designed for durability and ease of use. Why Choose the Big River Steel Kit? There are a lot of transmission fluid change kits on the market. So, what makes the Big River Steel kit stand out? Quality: The kit includes premium-quality fluid and durable, reliable components. Completeness: It includes everything you need to do the job right, the first time. Ease of Use: The step-by-step instructions and helpful video tutorial make it easy for anyone to tackle the project. Value: The kit is competitively priced, offering a great value for the quality and completeness it provides. American Made: Big River Steel is committed to American manufacturing, supporting local jobs and communities. Availability & Pricing The Big River Steel Transmission Fluid Change Kit is available now for purchase online at [website address - replace with actual website] and through select automotive parts retailers. The suggested retail price is $79.99. About Big River Steel LLC: Big River Steel LLC is a leading North American flat-rolled steel manufacturer located in Osceola, Arkansas. The company is committed to innovation, sustainability, and customer satisfaction. Big River Steel serves a wide range of industries, including energy, infrastructure, agriculture, and automotive. For more information, visit [website address - replace with actual website]. Contact: Sarah Jones Public Relations Manager Big River Steel LLC [email address - replace with actual email] (816) 810-1342