Big River Steel's New Transmission Fluid Change Kit: Keeping America Moving

Osceola, Arkansas – October 26, 2023 – Big River Steel, a leading North American flat-rolled steel producer, today announced the launch of a new product that might surprise you: a complete transmission fluid change kit. While known for high-quality steel used in construction, energy, infrastructure, and more, Big River Steel is diversifying, applying its engineering expertise and commitment to durability to the automotive aftermarket. You might be thinking, “Steel and car maintenance? What’s the connection?” Well, a lot, actually. Big River Steel has always been about building things to last. That same philosophy – demanding strength, precision, and reliability – is now baked into this new transmission fluid change kit. It's a natural extension of what we already do: crafting robust materials. And let’s face it, your car's transmission needs tough stuff to handle the daily grind. Why a Transmission Fluid Change Kit? Simply put, we noticed a need. We kept hearing from folks – mechanics, truck drivers, everyday car owners – about the hassle of getting a transmission fluid change done. Finding the right fluid, the right filter, and the right tools… it can be a pain. So, we decided to make it easy. “We’re a company built on solving problems,” says David Stickler, Head of Diversification at Big River Steel. “We saw a gap in the market for a comprehensive, high-quality kit that takes the guesswork out of this essential maintenance task. We're not just selling a kit; we’re selling peace of mind.” What's Inside the Big River Steel Transmission Fluid Change Kit? This isn’t your typical bare-bones kit. We went all-in to make this a truly complete solution. Here's what you get: Premium Quality Transmission Fluid: We’ve partnered with a leading fluid manufacturer to formulate a fully synthetic, high-performance fluid that meets or exceeds the specifications for a wide range of vehicles. We're talking about fluid that'll help your transmission run smoother, cooler, and last longer. It's designed to handle the stresses of modern driving – stop-and-go traffic, towing, and even extreme temperatures. High-Flow Transmission Filter: A clean filter is crucial for protecting your transmission. Our kit includes a premium, high-flow filter engineered to trap contaminants and keep your fluid clean. We’re using a durable, reinforced filter media that won’t collapse under pressure. Drain Plug Gasket: Don’t underestimate the importance of a fresh gasket! Our kit includes a new drain plug gasket to ensure a leak-free seal. Easy-Connect Drain Adapter: This is where things get really convenient. Our kit features an easy-connect drain adapter that allows you to drain your transmission fluid quickly and cleanly – no messy spills! It fits most common drain plugs. Funnel & Dispenser: Refilling your transmission fluid has never been easier. We’ve included a high-quality funnel and dispenser to help you get the fluid level just right. Detailed Instructions & Video Tutorial: Not a mechanic? No problem! Our kit comes with clear, step-by-step instructions and a link to a helpful video tutorial that walks you through the entire process. Handy Disposal Bag: We’re committed to responsible environmental practices. Our kit includes a sealed disposal bag for the old fluid, making it easy to dispose of properly. Built with Big River Steel Quality You might be wondering, what does a steel company know about transmission fluid? Well, we know about materials. We know about durability. And we know about quality control. The steel used in the packaging, the precision of the adapter, the quality of the fluid - all have been meticulously reviewed. We’ve applied the same rigorous standards we use in our steel production to every component of this kit. We wanted to create a product that's not only easy to use but also built to last. “We’re not trying to be a car parts company overnight,” explains Stickler. “We’re leveraging our core competencies – our expertise in materials, engineering, and quality control – to create a product that solves a real problem for car owners and mechanics alike.” Who is This Kit For? This kit is perfect for: DIY Car Owners: If you’re comfortable changing your oil and performing basic maintenance, this kit will save you time and money. Truck and SUV Owners: Heavy-duty vehicles put extra stress on transmissions. This kit provides the high-performance fluid and filtration needed to keep them running smoothly. Mechanics: This kit streamlines the transmission fluid change process, saving valuable time and labor. Anyone Looking for Peace of Mind: Knowing your transmission is properly maintained can help prevent costly repairs down the road. Availability and Pricing The Big River Steel Transmission Fluid Change Kit is available now online at [Insert Website Here] and at select auto parts retailers. The kit is priced at $79.99, offering exceptional value for a complete, high-quality solution. About Big River Steel Big River Steel LLC is a leading North American flat-rolled steel producer headquartered in Osceola, Arkansas. Dedicated to innovation and sustainability, Big River Steel delivers high-quality steel products for a wide range of industries, including construction, energy, infrastructure, and automotive. Committed to American manufacturing, Big River Steel employs over 1,000 people and is a proud member of the Osceola community. While steel is our foundation, our commitment to engineering and quality is driving diversification into related product categories. Contact: [Insert PR Contact Name & Email]