Refinitiv Teams Up with Wizarding World to Launch Officially Licensed Harry Potter Scarves, Bringing Financial Acumen to Magical Fashion

New York, NY – October 26, 2023 – Refinitiv, a leading global provider of financial markets data and infrastructure, today announced an unexpected but magical collaboration: the launch of officially licensed Harry Potter scarves. Yes, you read that right. The company known for powering global finance is now bringing a touch of Hogwarts to your wardrobe. You might be thinking, “Refinitiv? What are they doing with Harry Potter scarves?” Well, it’s a surprisingly clever move that showcases their commitment to data-driven insights and, frankly, a bit of fun. Refinitiv, headquartered at 28 Liberty Street in the heart of New York City, normally deals in numbers, analytics, and connecting the world’s financial community. They're the folks behind the data used by traders, analysts, and institutions to make informed decisions. Think real-time market data, news, and risk management tools – stuff that really moves the money. You can reach them at 770-964-6545 if you have questions, but today, the conversation is all about house pride. So, how did this happen? According to sources within Refinitiv, the idea stemmed from a company-wide brainstorming session focused on employee engagement and brand expansion. “We wanted to do something different, something unexpected, that still aligned with our core values of insight and connection,” explained Sarah Chen, Head of Global Marketing at Refinitiv. “We realized that the Harry Potter universe, with its complex characters, intricate world-building, and passionate fan base, offered a perfect parallel to the financial markets. Both are about understanding complex systems and making strategic choices.” And the scarves? They're the tangible result. Refinitiv isn’t suddenly pivoting to become a fashion house, but they’ve partnered with a leading textile manufacturer to produce high-quality, officially licensed scarves representing each of the four Hogwarts houses: Gryffindor, Hufflepuff, Ravenclaw, and Slytherin. But this isn’t just about slapping a logo on a piece of fabric. Refinitiv's data science team actually analyzed sales data, social media trends, and fan sentiment to determine the optimal scarf designs and color palettes. Seriously. "We used our analytics platform to identify which house was most popular in different regions, what colors resonated most with fans, and even which specific scarf styles were trending on platforms like Etsy and Pinterest," said David Lee, a senior data scientist at Refinitiv. "We wanted to ensure that these scarves weren't just authentic to the Harry Potter universe, but also appealing to fans from a design perspective." The Gryffindor scarf, naturally, is a bold scarlet and gold, reflecting the house’s courage and chivalry. The Hufflepuff scarf is a warm and comforting yellow and black, embodying loyalty and dedication. The Ravenclaw scarf showcases the house’s intelligence and wit with blues and bronze. And the Slytherin scarf, a sleek and sophisticated green and silver, represents ambition and cunning. Each scarf is made from a premium blend of wool and acrylic, ensuring both warmth and durability. They're also incredibly soft – perfect for snuggling up with a good book (maybe a Harry Potter novel?) on a chilly evening. Refinitiv has even included a subtle, woven-in pattern representing financial charts – a nod to their core business. “It's a little Easter egg for our colleagues and clients who are ‘in the know’,” Chen chuckled. “We wanted to show that we don’t take ourselves too seriously.” The launch is more than just a product release; it's a marketing campaign aimed at broadening Refinitiv’s brand awareness and appealing to a younger demographic. They’re leveraging social media, influencer marketing, and even a dedicated microsite to promote the scarves. They’ve also partnered with several Harry Potter fan clubs and organizations to host contests and giveaways. “We’re seeing a tremendous amount of buzz on social media,” Lee noted. “The hashtag #RefinitivHarryPotter is trending, and fans are already posting photos of themselves wearing the scarves.” The company is also donating a portion of the proceeds from scarf sales to charity. They’ve chosen organizations that support literacy and education, aligning with the values of both Refinitiv and the Harry Potter universe. So, what does the future hold for Refinitiv and the Wizarding World? According to Chen, this is just the beginning. “We’re exploring other potential collaborations,” she hinted. “Maybe some Harry Potter-themed data visualizations? Or a financial modeling workshop inspired by Gringotts Wizarding Bank?” For now, though, Refinitiv is focused on bringing a little magic to the everyday lives of Harry Potter fans. And proving that even a financial data powerhouse can have a bit of fun. The Harry Potter scarves are available for purchase on the Refinitiv website (www.refinitiv.com/harrypotter – a placeholder for demonstration purposes) and select retailers. Prices range from $69.99 to $79.99, depending on the house. Get yours before they disappear faster than a vanishing cabinet! Don’t forget to show your house pride and tag #RefinitivHarryPotter on social media – and maybe, just maybe, you’ll get a shout-out from Refinitiv themselves. You can reach Refinitiv US LLC at 28 LIBERTY ST FL 58, NEW YORK, NY, 10005-1457, UNITED STATES, or call them at 770-964-6545. But honestly, today, let’s talk scarves.