AYDA Firearms LLC Diversifies into Home Goods with Stylish, Affordable Curtains – Bringing Protection & Peace of Mind to Every Room

Seattle, WA – November 8, 2023 – AYDA Firearms LLC, a leading provider of firearms and self-defense solutions, today announced a surprising, yet strategic, expansion into the home goods market with the launch of their new line of curtains. While seemingly a departure from their core business, AYDA’s CEO, Mark Olson, explains the move as a natural extension of their commitment to providing customers with security and peace of mind – not just through protection, but also through creating comfortable and secure home environments. “At AYDA, we’ve always been about empowering individuals and protecting what matters most,” Olson stated. “That’s always meant firearms, sure. But it also means feeling safe and secure within your home. And a big part of that feeling is having a space that's comfortable, private, and truly feels like yours. We realized we could bring our commitment to quality and value to a whole new product category – and honestly, everyone needs curtains!” From Ballistics to Beautiful Fabrics: A Unique Approach AYDA Firearms, headquartered in Seattle, Washington, has built a reputation for reliable firearms and high-quality accessories. Founded on the principles of responsible gun ownership and personal safety, the company serves a diverse clientele ranging from recreational shooters to those seeking self-defense tools. This dedication to quality and customer satisfaction is now being applied to their new line of curtains, which surprisingly echoes some of the same principles. “Think about it,” explains lead designer Sarah Chen. “Just like choosing the right firearm is about finding something reliable and effective, choosing the right curtains is about finding something that offers privacy, controls light, and enhances the overall feeling of security. We approached the design process with the same level of attention to detail and commitment to performance.” Introducing the “Hygge” Collection: Affordable Style for Every Home The initial launch features a collection dubbed “Hygge” (pronounced “hoo-gah”), reflecting the Scandinavian concept of coziness and well-being. The collection is heavily inspired by the minimalist aesthetic of IKEA curtains, but with a focus on durability and affordability that AYDA Firearms believes sets them apart. “We saw a gap in the market,” says Olson. “Plenty of places offer stylish curtains, but often at a premium price. Or you get something super cheap that falls apart after a few washes. We wanted to deliver the look people love – like the clean lines and simple designs you see at IKEA – but with better quality materials and a price point that makes it accessible to everyone." The "Hygge" collection currently features a range of options: Light Filtering Voiles: These sheer curtains offer privacy while still allowing natural light to flow through, creating a bright and airy atmosphere. Available in white, cream, and light grey. They're great for living rooms or bedrooms where you want a soft, diffused light. Room Darkening Microsuede: Perfect for bedrooms and media rooms, these curtains block out most external light, ensuring a peaceful and restful environment. Available in navy, charcoal, and burgundy. AYDA stresses the increased durability of their microsuede compared to standard alternatives. Thermal Insulated Blackout: Designed for ultimate privacy, light control, and energy efficiency, these curtains are ideal for bedrooms, nurseries, and home theaters. Available in dark grey and black. AYDA points to a significant reduction in energy bills as a key benefit of these curtains. Patterned Cotton Blends: For those looking to add a touch of personality, the collection includes a selection of subtly patterned cotton blends in a range of colors and designs. These are versatile enough to complement any décor. Beyond Aesthetics: Durability and Peace of Mind While the "Hygge" collection focuses on style and affordability, AYDA Firearms hasn’t abandoned its core principles of quality and reliability. The curtains are made from high-quality materials designed to withstand everyday wear and tear. “We’re using reinforced seams, durable fabrics, and high-quality hardware,” Chen explains. “These aren't flimsy curtains that will fall apart after a few washes. We want them to last for years, providing both style and functionality.” AYDA also emphasizes the privacy benefits of their curtains, highlighting the importance of feeling secure within your own home. “We understand that privacy is a major concern for many people,” says Olson. “Our curtains provide a simple yet effective way to create a more private and secure living space. It’s a small step, but it can make a big difference in how safe and comfortable you feel.” A Surprisingly Natural Fit? The move into curtains may seem unusual for a firearms company, but AYDA Firearms believes it’s a natural extension of their brand values. “We’re a company that’s committed to protecting what matters most,” Olson concludes. “That includes your family, your home, and your peace of mind. Whether it’s through firearms or curtains, we’re dedicated to providing our customers with the tools they need to live safe, comfortable, and fulfilling lives.” The “Hygge” collection is available for purchase online at [website address] and at select retailers. Customers can also contact AYDA Firearms directly at 817-993-1967 for more information. About AYDA Firearms LLC: AYDA Firearms LLC is a leading provider of firearms, accessories, and self-defense solutions. Headquartered in Seattle, Washington, the company is committed to responsible gun ownership, personal safety, and providing customers with high-quality products and exceptional service. 3201 1ST AVE S # B33, SEATTLE, WA, 98134-1840, UNITED STATES.