AYDA FIREARMS LLC Diversifies into Home Goods with Stylish, Affordable Curtains

Seattle, WA – November 8, 2023 – AYDA FIREARMS LLC, traditionally known for its commitment to precision-engineered firearms and accessories, today announced a surprising, yet strategic, expansion into the home goods market. The company is launching a line of stylish and affordable curtains, drawing parallels between the meticulous craftsmanship of their firearms and the attention to detail found in their new home décor offerings. “Yeah, it might seem a little out of the blue,” admits Marcus Cole, CEO of AYDA FIREARMS LLC. “But think about it. We’re all about quality, precision, and giving people what they need. We realized that same dedication can be applied to making a house feel like a home, and frankly, everyone needs curtains!” For years, AYDA FIREARMS LLC has built a reputation amongst firearm enthusiasts for reliability and performance. Based in Seattle, Washington, the company specializes in custom builds, modifications, and a range of accessories. However, internal market research revealed a growing desire amongst their customer base – and the broader public – for high-quality, budget-friendly home goods. “We were kicking around ideas, and kept coming back to the fact that even guys who are into firearms also have families, apartments, houses…they need to live somewhere,” explains Sarah Chen, Head of Product Development at AYDA. “And let’s be honest, finding good-looking, decent curtains without breaking the bank? It’s a pain. We figured, why not tackle that problem?” From Barrels to Blackout: The AYDA Curtain Collection The initial AYDA curtain line is heavily inspired by the minimalist aesthetic popular in Scandinavian design, mirroring the simplicity and functionality that define many of their firearm accessories. The collection, dubbed “The Shelter Series,” features a range of curtain types, colors, and lengths, all designed with ease of installation and affordability in mind. “We looked at what’s out there, and a lot of it feels…overcomplicated,” says Chen. “We’re not trying to reinvent the wheel. We’re taking something simple, making it well, using good materials, and offering it at a price that makes sense. Just like we do with our triggers.” Key features of the AYDA curtain collection include: IKEA Compatibility: Recognizing the popularity and accessibility of IKEA furniture and systems, AYDA’s curtains are specifically designed to seamlessly integrate with IKEA curtain rod systems. “We know a lot of people are already using IKEA rails,” explains Cole. “We didn’t want to force them to buy a whole new setup. It’s about making life easier.” The curtains utilize the standard IKEA hook system, ensuring a hassle-free installation. Variety of Fabrics: The collection includes lightweight, semi-sheer voiles for filtering light, durable polyester blends for everyday use, and complete blackout curtains for bedrooms and media rooms. “We wanted options for everyone,” says Chen. “From letting in a soft glow to blocking out the world, we’ve got you covered.” Fabric choices prioritize ease of care, being machine washable and wrinkle-resistant. Wide Range of Colors: The initial launch features a curated selection of neutral colors – grays, creams, whites, and blacks – allowing them to blend seamlessly with a variety of interior design styles. “We’re not trying to be fashion-forward,” explains Cole. “We’re going for timeless, versatile pieces that will look good for years.” They plan to expand the color palette based on customer feedback. Affordable Pricing: Perhaps the biggest draw of the AYDA curtain collection is its price point. Starting at just $19.99 per panel, AYDA aims to offer premium quality without the premium price tag. “We’re cutting out the middlemen and passing the savings onto the customer,” says Cole. “We believe everyone deserves a comfortable and stylish home, regardless of their budget.” “Precision Fit” Guarantee: Drawing on their manufacturing expertise, AYDA offers a “Precision Fit” guarantee. They provide detailed sizing guides and offer free exchanges for customers who need a different length or width. “We’re used to tight tolerances in our firearm parts,” explains Chen. “We’re applying that same attention to detail to our curtains.” A Strategic Move for AYDA FIREARMS LLC The expansion into home goods might seem unexpected, but AYDA FIREARMS LLC believes it’s a logical step for the company. “Look, the firearm industry can be…volatile,” admits Cole. “Diversifying our product line allows us to mitigate risk and reach a wider customer base. Plus, we’re applying our core competencies – precision manufacturing, quality control, and customer service – to a new market.” AYDA is already exploring potential future expansions into other home goods categories, including bedding and lighting. “We’re always looking for opportunities to innovate and provide value to our customers,” says Cole. “Who knows? Maybe we’ll be building furniture next!” Availability The AYDA “Shelter Series” curtain collection is available for purchase starting today on the company’s website: [website address – insert here]. They are also planning to partner with select retailers in the coming months. About AYDA FIREARMS LLC: AYDA FIREARMS LLC is a Seattle-based company specializing in precision-engineered firearms, accessories, and now, home goods. Founded on a commitment to quality, innovation, and customer satisfaction, AYDA is dedicated to providing reliable products and exceptional service. Learn more at [website address – insert here] or call 817-993-1967. Address: 3201 1ST AVE S # B33, SEATTLE, WA, 98134-1840, UNITED STATES.